These ads are available in several categories: Classified AdsĬlassified ads are a good option for people who want to take advantage of eBay’s reach but sell a product that isn’t necessarily suited to selling on the platform. This expands your advertising options, meaning you’re not just limited to reaching people through the search function.ĭisplay ads aren’t available through the seller hub instead, you can speak directly to eBay about this option. Similar to the display ads you can run on Google Ads, eBay’s display ads allow you to target users with interests in certain categories to drive more traffic to your listing: Display AdsĮBay now runs display ads across its network, giving you another way to reach your target audience. By featuring at the top of the search results, you will bring more people to your product page, and then it’s up to you to optimize your product page to make the sale.ĮBay offers great analytics to help you get the most out of your advertising, and the nice part is you only pay for your promoted listings once you’ve sold an item. One of the most important aspects of selling products online is getting people to view your listings, and this ad type is a great way to gain access to eBay’s 185 million active users. have “above standard” or “top-rated” seller rating.be in good standing (meeting eBay’s terms and conditions).To be eligible for promoted listings, you must: They’re an excellent way to get your product listing to the top of the search results. Promoted listings are used by over 940,000 sellers and are the most common way of advertising on eBay. 3 Types of eBay AdsĮBay offers a few different types of ads to suit your business needs. This allows sellers to get a clear picture of their return on investment (ROI) and is a big benefit of selling on eBay. Unlike many platforms where you pay every time your ad is clicked, with eBay, you only pay for your promoted listing if it results in a sale within 30 days of someone clicking the listing. One interesting difference with eBay’s main ad option, promoted listings, is you only pay if your ad is successful. You set up your ads, and your product can be featured higher in the search results, based on the quality and relevance of your listing and how much you bid. In this sense, it’s a lot like advertising on Google. This is where eBay ads come in, allowing you to pay for your listing to feature at the top of the search results. With millions of products on the platform, eBay is a competitive place, and if you’re competing against hundreds of sellers all selling the same product, it can be difficult to stand out. How Do eBay Ads Work?ĮBay ads can boost the visibility of your products by allowing them to feature at the top of the listings. These are extremely easy to set up and can help propel you to the top of the search results, even in the most competitive categories. One way to ensure you’re getting your products in front of the right audience is to make use of eBay ads. When you get your products on eBay, you’re putting them in front of an audience of 185 million people, but with competition from over 1.7 billion listings, how can you make sure you stand out from the crowd?
You don't want to do all the work to get a buyer to your listing and then lose them because they can't read the listing on mobile.You want to get your products in front of the people who are going to buy them. Sellers can write their own HTML for the custom promotion boxes, but it must be mobile-friendly. Design a Custom Promotion Box: Create your own unique promotion box to show information like shipping and payment details, links to your email newsletter signup page, or your feedback page.Custom links can point to a store category, a custom page within the store, another eBay page, or custom search results. Sellers can also include clickable graphics or pictures that provide access to these other pages, using predesigned graphics or they can provide their own. Provide Links to Other Parts of Your Store: Sellers can give buyers alternative ways to find items in their store.Sellers can choose items manually or allow eBay to feature their items automatically. They can highlight items that are newly listed or ending soon, both of which get a boost in search. Advertising Specific Items: Sellers can use this type to feature on one or more of their store items.
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